TY  - BOOK
AU  - Schmidt, Marcus
AU  - Hollensen, Svend 
TI  - Marketing research: an international approach
U1  - 658.83 SCH  
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley(India) pvt ltd
N1  - Includes bibliographical references and index 
ER  -