TY  - BOOK
AU  - Tybout, Alice M Calkins, Tim 
TI  - Kellogg on branding: the marketing faculty of the kellogg school of management
U1  - 658.827 KEL 
PY  - 2005///
CY  - New Delhi
PB  - Wiley India (p) ltd
N1  - Includes index 
ER  -