Kellogg on branding  the marketing faculty of the kellogg school of management 
edited by M. Tybout and Tim Calkins forward by philip Kotler 
 - New Delhi  Wiley India (p) ltd  2005 
 - xvii,334p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL