Belch, George E <br/><br/>
advertising and promotion  an integrated marketing communicatins perspective 
George E. Belch, Michael A Belch, Kayoor Purani 
 - 7th ed.   
 - New Delhi  Tata Mcgraw Hill education pvt ltd  2010 
 - xxxiii,1075p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL