TY  - BOOK
AU  - Seminar on Research in Advertising and promotion (1994
AU  - Market Research Society of India 
TI  - Annual seminar on research in advertising and sales promotion. March 18-19, 1994
U1  - 659.1072 SEM(Ref).  
PY  - 1994///
CY  - New Delhi
PB  - Spectrum
ER  -