TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F 
TI  - Business marketing: connecting strategy, relationships and learning
U1  - 658.8 DWY  
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw-Hill publishing company ltd
N1  - Includes index 
ER  -