Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 
Philip Kotler, John T, Bowen, James C. Makens 
 - 4th ed.   
 - New Delhi  Dorling Kindersley (India) pvt ltd  2008 
 - 956p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.80991 KOT