Clow, Kenneth E <br/><br/>
Integrated advertising promotion and marketing communications 
Kenneth E. Clow, Donald Baack 
 - 3rd ed.   
 - New Delhi  Prentice Hall of India pvt ltd  2007 
 - xix,515p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO