TY  - BOOK
AU  - Mathieson, Rick
TI  - Branding unbound: the future of advertising, sales and the brand experience in the wireless age
U1  - 658.827 MAT  
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India pvt ltd
N1  - Includes index 
ER  -