Wells, William <br/><br/>
Advertising  principles & practice 
William Wells, Sandra Moriarty, John Burnett 
 - 7th ed.   
 - New Delhi  Dorling Kindersley (India) pvt ltd p  2006 
 - xxxi,592p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL(Ref.)