TY  - BOOK
AU  - Stafford, marla R Faber, Ronald J 
TI  - Advertising promotion and new media
U1  - 659.14 ADV 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India pvt ltd
N1  - Includes bibliogrphical references and index 
ER  -