TY  - BOOK
AU  - Ramaswamy, V.S
AU  - Namakumari, S 
TI  - Marketing management: global perspective Indian context
U1  - 658.8 RAM  
PY  - 2009///
CY  - Delhi
PB  - Macmillan publishers India ltd
N1  - Includes bibliographical references and index 
ER  -