Ramaswamy, V.S <br/><br/>
Marketing management  global perspective Indian context 
V S Ramaswamy, S Namakumari 
 - 4th ed.   
 - Delhi  Macmillan publishers India ltd  2009 
 - xxxix,872p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM