TY  - BOOK
AU  - Mullin, Roddy
AU  - Cummins, Julian 
TI  - Sales promotion: how to create, implement & Integrate campaigns that really work
U1  - 658.82 MUL  
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
N1  - Includes index 
ER  -