Mullin, Roddy <br/><br/>
Sales promotion  how to create, implement & Integrate campaigns that really work 
Roddy Mullin and Julian Cummins 
 - 4th ed.   
 - New Delhi  Kogan Page  2008 
 - xx,300p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.82 MUL