TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Maclnnis, Deborah J. 
AU  - Dasgupta, Pinaki 
TI  - Consumer behavior
SN  - 9788177227543
U1  - 658.8342 HOY  
PY  - 2008///
CY  - Delhi
PB  - Biztantra, 
KW  - Consumer behavior
N1  - Includes index. 
N2  - The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents. I. An Introduction to Consumer Behavior- III. The Process of Making Decisions IV. The Consumer's Culture V. Consumer Behavior Outcomes VI. Consumer Welfare
ER  -