TY  - BOOK
AU  - Cateora, Philip
AU  - Graham, John L Salwan, prashant 
TI  - International marketing
U1  - 658.848 CAT  
PY  - 2008///
CY  - New Delhi
PB  - Tata Mcgraw-Hill publishing company ltd
N1  - Includes bibliographical references and index 
ER  -