Cateora, Philip <br/><br/>
International marketing 
Philip R. Cateora, John L Graham, Prashant Salwan 
 - 13th ed.   
 - New Delhi  Tata Mcgraw-Hill publishing company ltd  2008 
 - xxxi,888p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT