TY  - BOOK
AU  - Prahalad, C.K
AU  - krishnan, M.S 
TI  - The new age of innovation: driving cocreated value through global networks
U1  - 658.4063 PRA  
PY  - 2008///
CY  - New Delhi
PB  - Tata Mcgraw-Hill publishing company ltd
N1  - Includes bibliographical references and index 
ER  -