TY  - BOOK
AU  - Coorper, Donald R
AU  - Schindler, Pamela S 
TI  - Marketing research; concepts and cases
U1  - 658.83 COO  
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw-Hill publishing company ltd
N1  - Includes index 
ER  -