Coorper, Donald R <br/><br/>
Marketing research; concepts and cases 
Donald R. Cooper. pamela S. Schindler 
 - New Delhi  Tata Mcgraw-Hill publishing company ltd  2006 
 - xxii,771p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.83 COO