TY  - BOOK
AU  - Aitchison, Jim
TI  - Cutting edge advertising: how to create the world's best print for brands in the 21st century
U1  - 659.132 AIT  
PY  - 2008///
CY  - Singapore
PB  - Prentice Hall
N1  - Includes bibliogrphical references and index 
ER  -