TY  - BOOK
AU  - Plummer,Joseph
AU  - Plummer, joe Advertising Research Foundatio 
TI  - The online advertising play book: proven strategies and tested tactics from the advertising research foundation
SN  - 9780470051054 
U1  - 659.144 ONL  
PY  - 2007///
CY  - New Delhi
PB  - John wiley & sons
N1  - Includes bibliographical references and index 
ER  -