TY  - BOOK
AU  - Kashyap, Pradeep
AU  - Raut, Siddhartha 
TI  - The rural marketing book
U1  - 658.804 KAS  
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
N1  - Includes bibliographical references and index 
ER  -