TY  - BOOK
AU  - Kerber, Ronald L
AU  - Lastr, Timothy M Russell, Max 
TI  - Strategic product creation: deliver customer satisfaction from every level of your company
U1  - 658.575 KER  
PY  - 2007///
CY  - New Delhi
PB  - Tata Mcgraw=-Hill publishing company ltd
ER  -