TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz,Jochen Chatterjee, Jayanta 
TI  - services marketing: people, technology, strategy; a south asian perspective
U1  - 658.8 LOV  
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley(India)pvt ltd
N1  - Includes bibliographical references and index 
ER  -