Lovelock, Christopher <br/><br/>
services marketing  people, technology, strategy; a south asian perspective 
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee 
 - 5th ed.   
 - New Delhi  Dorling Kindersley(India)pvt ltd  2006 
 - xvi,594p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV