Chiaravalle, Bill <br/><br/>
Branding for dummies 
by Bill Chiaravalle and Barbara Findlay Schenck 
 - New Jersey  Wiley publishing inc  2007 
 - xviii,364p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.827 CHI