TY  - BOOK
AU  - Quelch, John A
AU  - Christopher, A Bartlett 
TI  - Global marketing management: A casebook
SN  - 9780324322842 
U1  - 658.848 QUE(Ref.)  
PY  - 2006///
CY  - Singapore
PB  - Thomson/South-Western
ER  -