TY  - BOOK
AU  - Gupta, prashant Jain, Rajesh Kumar Dhar, Upinder Institute of management, Nirma university of science and technology 
TI  - Enhancing enterprise competitiveness: markeitng, people, IT and entrepreneurship
U1  - 658 ENH 
PY  - 2007///
CY  - New Delhi
PB  - Allied publishing pvt ltd
N1  - Includes bibliographical references and index 
ER  -