Gillespie, Kate <br/><br/>
Global marketing  an interactive approach 
Kate Gillespie, Jean-Pierre Jeannet, H David Hennessey 
 - Boston  Houghton Mifflin & Co  2004 
 - xxii, : 553p.  
<br/><br/><label>Dewey Class. No.: </label>658.848 GIL