Gilligan, Colin <br/><br/>
Strategic marketing planning 
Colin Gilligan and Richard M.S Wilson 
 - Massachussetts  Butterworth-Heinemann  2003 
 - xii,625p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.802 GIL