TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A Rangan, V. Kasturi 
TI  - Marketing management: text and cases
U1  - 658.802 LAL  
PY  - 2005///
CY  - New Delhi
PB  - Tata Mcgraw-Hill publishing company ltd
N1  - Includes index 
ER  -