TY  - BOOK
AU  - Anderson, James C
AU  - Narus, James A 
TI  - Business market management: understanding, creating and delivering value
SN  - 9788131708064 
U1  - 658.8 AND  
PY  - 2004///
CY  - Delhi
PB  - Pearson Education (Singapore)Pte Ltd
N1  - Includes index 
ER  -