Jain, Subhash C <br/><br/>
Marketing planning& strategic 
Subhash C. Jain 
 - 6th ed.   
 - Australia  Thomson/South-Western  2000 
 - xviii,925p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.802 JAI