Lamb, Charles W <br/><br/>
Marketing 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 7th ed.   
 - Australia  Thomson/South-Western  2004 
 - xxxviii,774p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM