TY  - BOOK
AU  - ACNielsen Company
AU  - Karolefski, John Heller, Al 
TI  - Consumer cnetric category management: how to increase profits by managing categories based on consumer needs
U1  - 658.78 ACN  
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & sons inc
ER  -