ACNielsen Company <br/><br/>
Consumer cnetric category management  how to increase profits by managing categories based on consumer needs 
ACNielsen, with John Karolefski and Al Heeller 
 - New Jersey  John Wiley & sons inc  2006 
 - xi,356p  
<br/><br/><label>Dewey Class. No.: </label>658.78 ACN