Lilien,Gary L <br/><br/>
Marketing management and strategy  Marketing engineering application 
Gary L Lilien and Arvind Rangaswamy 
 - 2nd ed.   
 - New Jersey  Prentice-Hall  2003 
 - vii, : 5f3p.  
<br/><br/><label>Dewey Class. No.: </label>658.802 LIL