Mentzer, John T. <br/><br/>
Readings in marketing today 
John T. Mentzer & Forrest S. Carter 
 - Florida  Harcourt Brace Jovanovich  1985 
 - xi, 452 p.  
<br/><br/><label>ISBN: </label>0155758144  
<br/><br/><label>Dewey Class. No.: </label>658.8 MEN