Capon, Noel <br/><br/>
The Asian marketing casebook 
Noel Capon, Wilfried R Vanhonacker 
 - Singapore  Prentice Hall  1999 
 - xxvi, : 958p.  
<br/><br/><label>ISBN: </label>9780137955503  
<br/><br/><label>Dewey Class. No.: </label>658.80095 CAP(Ref).