TY  - BOOK
AU  - Worcester, Robert M. (ed.) Downham, John (ed.) 
TI  - Consumers market research handbook
SN  - 9780077070755 
U1  - 658.83 CON(Ref). 
PY  - 1986///
CY  - New Delhi
PB  - McGraw Hill Book Company
N1  - Includes bibliographical references and index 
ER  -