TY  - BOOK
AU  - Haskins,Jack
AU  - Kendrick, Alice 
TI  - Successful advertising research methods
SN  - 9780844231891 
U1  - 658.1072 HAS  
PY  - 1993///
CY  - Lincolnwood
PB  - NTC Business Books
N1  - Includes index 
ER  -