Pride, William M <br/><br/>
Marketing concepts and strategies 
William M. pride. O.C Ferrell 
 - 12th ed.   
 - Boston  Houghton Mifflin company  2003 
 - xxvii,631p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI