TY  - BOOK
AU  - Ace, Cathy
AU  - CIM 
TI  - Successful marketing communications: a practical guide to planning and implementation
U1  - 658.8 ACE  
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
N1  - The chartered Institute of Marketing/Butterworth-Heinemann markeitng series 
ER  -