Ace, Cathy <br/><br/>
Successful marketing communications  a practical guide to planning and implementation 

 - Oxford  Butterworth-Heinemann  2001 
 - ix,210p  
<br/><br/> The chartered Institute of Marketing/Butterworth-Heinemann markeitng series  
<br/><br/><label>Dewey Class. No.: </label>658.8 ACE