TY  - BOOK
AU  - Hawkins, Del I
AU  - Best, Roger J Coney, Kenneth A 
TI  - Consumer behavior: building marketing strategy
SN  - 9780070600867 
U1  - 658.8342 HAW  
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
N1  - Includes index 
ER  -