Hawkins, Del I <br/><br/>
Consumer behavior  building marketing strategy 
Del I Hawkins, Roger J Best, Kenneth A Coney 
 - 9th ed.   
 - New Delhi  Tata McGraw-Hill  2004 
 - xxvi, : 790 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780070600867  
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAW