TY  - BOOK
AU  - Salzman, Marian
AU  - Matathia, Ira O'Reilly, Ann 
TI  - Buzz: harness the power of influence and create demand
U1  - 658.872 SAL  
PY  - 2003///
CY  - New Jersey
PB  - John Wiley & Sons
ER  -