Batra, Satish K <br/><br/>
Consumer behaviour  text and cases 
Satish K Batra, SHH Kazmi 
 - New Delhi  Excel Books  2004 
 - xiv,536p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.8342 BAT